Resume
Years of Professional Experience
3 Years of Freelance Experience
Key Industry Verticals: Financial Services / InsurTech, Global E-commerce Platforms, and Enterprise SaaS & B2B2C Solutions.
Experience
Oct 2024 - Present
Generali Europ Assistance, Paris, FranceProduct Manager (E-commerce Platform & Global Governance)
Strategic leader for a €270M global E-Commerce Platform across 17 countries. Accountable for platform governance, strategic legacy systems migration, and driving digital asset consolidation for operational efficiency.
- Drove end-to-end platform strategy for a €270M E-Commerce portfolio across 17 markets, defining the governance model and backlog prioritization.
- Led the legacy platform migration strategy, ensuring business objectives alignment, stakeholder expectation, and full regulatory compliance across markets.
- Delivered a global self-service, scalable, no-code CMS, cutting rollout timelines by ~40 developer hours per site and enabling rapid deployment across 8 Business Units.
- Orchestrated the consolidation of fragmented legacy platforms to a unified global architecture, generating €850K in annual operational cost efficiency.
- Oversaw global change request (CR) pipeline and led SteerCo communications, ensuring clear, consistent reporting on KPIs, roadmap progress, and budget adherence.
Aug 2013 - Present
Freelance Projects, Paris, FranceWebsite Manager (SEO & Digital Health)
Ongoing management of personal and client digital assets, focusing on site health, security, performance, and continuous SEO optimization for first-page search results.
- Developed and managed 7 professional websites, overseeing all aspects of security, health, and performance architecture.
- Executed continuous SEO best practices and content optimization to ensure first-page search results and boost organic online visibility.
- Implemented content and keyword strategies that significantly increased organic traffic and improved conversion rates by an average of 15% across projects.
- Ensured platform stability and data integrity, applying robust security protocols and managing 99.9% uptime across all hosted websites.
- Managed end-to-end client relationships, from scoping and requirement gathering to project delivery and post-launch support.
Apr 2021 - Jan 2024
Allianz Partners, Paris, FranceDigital Product Manager (Data Integration & Marketing Automation)
Directed the vision and delivery of core digital products for data integration, multi-channel communications, and marketing automation across the InsurTech portfolio, impacting over 40 business units.
- Managed the strategic rollout of a consent synchronization solution across 5 countries, enabling multi-entity cross-selling and unlocking €3M revenue potential for 2M customers.
- Launched Adobe CDP with a 360-degree customer view, unifying 8 data sources to enable 12 advanced analytics use cases, boosting 10% engagement.
- Onboarded 40 business units to the marketing automation platform, driving adoption resulting in 8.5+ NPS and reducing time-to-market to under 4 weeks.
- Eliminated 20 hours manual process weekly by automating data synchronization of 600K customer profiles between Adobe Campaign and AWS S3.
- Drove vendor management and budget adherence across a large multi-product roadmap, ensuring 95% on-time delivery and strict alignment with strategic objectives.
Sep 2019 - Aug 2020
EY Services, Paris, FranceCustomer Strategy Analyst (FinTech Market Analysis)
Strategic project focused on the Future of Banking, performing extensive market benchmarking and delivering quantified UI/UX optimization recommendations for client digital assets.
- Conducted extensive FinTech market benchmarking across 15 EU banks for a Master's thesis, leveraging analysis of 52K customer reviews to recommend competitive positioning strategies.
- Identified 150 key pain points across 11 client websites and reporting suites, driving UI/UX improvements that resulted in an estimated €75K in annual operational savings.
- Presented key findings and competitive positioning strategy to a Steering Committee of senior banking executives, influencing 3 core digital investment areas for the coming year.
Mar 2019 - Sep 2019
Allianz Partners, Paris, FranceWeb Analytics Project Manager (Global B2C Data Enablement)
Key role driving data enablement and tagging strategy across 60 B2C sites globally, focused on translating user behavior into actionable insights for revenue optimization.
- Drove full analytics enablement for 60 B2C sites, building robust tagging strategies (GTM/GA) and training 100+ users for self-service reporting.
- Analyzed web traffic and user behaviour data, optimizing key conversion funnels that resulted in an annual revenue impact of €1.8M.
- Standardized the deployment of web tracking tools to ensure GDPR compliance and maintain strict data privacy standards across all 60+ European B2C websites.
Dec 2018 - Mar 2019
Mayer Brown, Paris, FranceCRM Marketing Specialist (Data Cleansing & Automation)
Key role in modernizing client relationship management for the EMEA region, leveraging prior technical experience to optimize the CRM database and automate data flow for digital marketing campaigns.
- Optimized CRM database across EMEA by evaluating 100,000 data records of 3,500 clients, resulting in improved data quality and an estimated 20% cost savings.
- Streamlined marketing operations by developing a framework to automate data flow from CRM to the email platform, increasing user acquisition for events by 60%.
Sep 2015 - Jan 2016
Oracle Corporation, Bangalore, IndiaBusiness Analyst (CRM & Agile Process Compliance)
Contributed to the agile software development life cycle (SDLC) and managed data quality compliance within Oracle CRM for high-value sales enablement.
- Ensured high-quality sales leads by validating 8K client and sales records using Oracle CRM and BI tools, consistently maintaining a data quality score of 95%.
- Supported 30 sprint planning sessions, streamlining the agile process to ensure 90% adherence to project timelines and deliverable milestones.
Jul 2014 - Jun 2015
Tech Mahindra, IndiaAssociate Software Engineer (Foundational Technical Operations)
Early career role focused on core technical training, managing network operations, and ensuring system uptime for major telecommunication clients.
- Managed and supported the network operations and uptime for 2 major telecommunication companies.
- Led a batch of 80 new trainees during the intensive corporate training period, providing leadership and technical guidance.
Business & Product Skills
Product Vision, Strategy & OKRs
Agile & Scrum Methodologies
Stakeholder & Vendor Management
Product Roadmap & Prioritization
Digital Transformation & Legacy Migration
E-commerce & Distribution Platforms
GTM Strategy & Product Adoption
InsurTech & Financial Services Vertical
Business Case & KPI Definition
User Stories & Requirements Elicitation
AI/Automation Strategy & Enthusiast
UI/UX Optimization & User Behavior
GDPR & Regulatory Compliance (EU)
A/B Testing & CRO
SDLC & Cross-Functional Leadership
Technology & Data Skills
HTML / JavaScript Fundamentals
Web Analytics (GA4 / Piwik Pro)
Data Visualization (Power BI / Looker)
SQL & Database Management
Adobe Campaign & Marketing Automation
Adobe Experience Manager & Wordpress (AEM / CMS)
JIRA, Confluence & Product Operations
SEO Fundamentals & Strategy
CRM Tools & Data Synchronization
Python for Data Analysis & Scraping
API Testing (Postman) & Integration
Figma & UI Prototyping
HTML / JavaScript Fundamentals
Automation Tools (e.g., Zapier/Make)
Data Governance & Quality
Education
Sep 2019 - Oct 2020
EDHEC Business School, Lille, FranceMSc in Strategy, Consulting & Digital Transformation (Grande École)
During the MSc, I specialized in Strategy Definition & Competitive Intelligence due to my interest in competitive analysis, gaining a deeper perspective in this field. The specialization also included a pragmatic course in Digital Marketing Strategy.
- Top 5% Dean's List.
- Awarded the prestigious EDHEC Student Engagement Award (2020).
- Achieved a perfect score (20/20) in Digital Marketing Strategy.
- Chosen for the EDHEC Intensive Track to train in problem-solving and critical thinking.
- Served as MSc. Student Ambassador and International Class Representative.
Sep 2017 - May 2018
EDHEC Business School, Lille, FranceMaster in Management (MIM) - Business Management
The program provided core skills in strategy, marketing, and project management, giving a clear picture of business operations. I also had the opportunity to hone my leadership skills in an international environment.
- Winner of the Open Innovation Challenge 2018 from Volkswagen Group (out of 72 finalist teams).
- Elected as the International Class Representative for a batch of 80 students.
- Founder of EDHEC India and Lead member of the IT team of the EDHEC Consulting Club (ECC).
Jul 2010 - May 2014
Manipal Institute of Technology, Manipal, IndiaBachelor of Engineering in Computer Science & Engineering
A 4-year undergraduate course covering core Computer Science principles (data structures, networks, databases). This foundation provides expertise over the technical aspects of business projects and strategy.
- Won the Virtual Wall Street competition consecutively for 2 years (competing against 1200 students).
- Member of the Managing Committee of IECSE Manipal (Official Computer Science Club).
- Sponsorship Lead of LEO Club for 3 years.
