MSc in Strategy, Consulting & Digital Transformation (Grande École)
Pursued MSc. in Strategy, Consulting, and Digital Transformation with a concentration in Strategy Definition and Competitive Intelligence.
Chosen to be in the EDHEC Intensive Track that trains students in problem-solving and critical thinking crucially required for consulting firms.
Top 5% performer out of 215 students.
Obtained perfect score of 20/20 in Digital Marketing Strategy.
MSc. Student Ambassador for the SCDT program.
Marketing Ambassador for EDHEC Master programmes.
International class representative.
Sep 2017 - May 2018
EDHEC Business School, Lille, France
Master in Management - Business Management
Pursued Masters in Management (MIM) in Business Management.
Elected as the International Class Representative for a batch of 80 students.
Communicated student concerns and opinions in matters of academic and student life as a member of a continuous evaluation committee of 11 members to represent a batch of 1500 students.
Winner of Open Innovation Challenge 2018 from Volkswagen Group and competed among 72 finalist teams.
Founder of EDHEC India.
Lead member of the IT team of EDHEC Consulting Club (ECC).
Lead photographer for EDHEC Inspiring Women (EIW).
Volunteer for TEDx EDHEC.
Jul 2010 - May 2014
Manipal Institute of Technology, Manipal, India
Bachelor of Engineering in Computer Science & Engineering
Pursued Bachelor of Engineering (4-year course) majoring in Computer Science & Engineering.
Won Virtual wall street competition consecutively for 2 years competing against 1200 students.
Won 3rd position in Street Play, Unmaad, IIM-Bangalore, January 2011.
Sponsorship Lead of LEO Club for 3 years.
Member of Managing Committee of IECSE Manipal (The Official Computer Science Club of Manipal Institute of Technology, Manipal) for 2 years.
Oct 2019 - Jun 2020
EY, Paris, France
External Consultant - Master Thesis
Assessed the future of banking to recommend growth strategies by benchmarking ~50k reviews of 15 banks, finding gaps, and predicting KSFs using customer evaluations and competitive analysis.
Evaluated the business model of N26 against its competitors using different strategic frameworks.
Mar 2019 - Sep 2019
Allianz Partners, Paris, France
Web Analytics Project Manager
Managed analytics standards & operations for concept-to-launch of 150 Google Analytics B2C accounts & E-commerce websites and simplified insights for 25 clients globally.
Developed and monitored KPIs for algorithmically generated prices and designed dashboards for tracking metrics reporting data for 480K price points to help senior management analyze the product pricing strategy.
Launched 3 new products (eKomi, Hotjar, and Chatbot) thus increasing 70% qualitative feedback/ CSAT by creating delivery plans, resource prioritization, and steering technical & business workflows with stakeholders using agile and lean methodologies.
Steered Cookie Consent Management for GDPR compliance for all B2C partners using Onetrust.
Dec 2018 - Mar 2019
Mayer Brown Services, Paris, France
CRM Marketing Analyst
Upgraded CRM database and created a knowledge management platform across EMEA resulting in 20% cost savings by extracting and analyzing data sets of 200K records of 3500 clients using SQL and Tableau.
Increased user acquisition for events by 60% by formulating a company-wide digital advertising strategy focusing on best-practices and implementing integrated marketing campaigns on LinkedIn and emails.
Jul 2017 - Sep 2017
Enabling Procurement SPRL, Brussels, Belgium
Analyzed 12 retail websites to study the pricing metrics for competitive analysis for 3 clients by creating an automated web scraper using Python, Selenium, and Beautiful Soup.
Increased 1K+ registrations on procurement platform via B2B marketing thus reducing customer acquisition cost by €150/ customer and managed the performance and control ensuring high quality of deliverables.
Extracted large data sets from QlikView, consolidated and analyzed the data for supply chain management in the retail industry.
Created an invoicing template to be used until 2020 to compare budgeted vs invoiced prices.
Recorded a saving of 18000 Euros in 1 month in the security segment by spend analysis.
Designed dashboards for a Proof-of-Concept (POC) project to evaluate KPIs at different levels.
Earned trust and gained CSAT of 90% by acquiring 20 clients (start-ups, NGOs) through different channels and delivering full-stack projects on web development, digital marketing, and database management of over 5M records.
Accelerated business growth of 3 firms by 40 % improvement in engagement rate by creating campaigns and engaging content on Facebook and Instagram.
Worked autonomously and/ or in a team of 4 to design and develop web applications and responsive company websites.
Designed UI/ UX for multiple clients increasing the website efficiency on average by 70%.
Designed multiple marketing collaterals and corporate branding like logo, brochure, poster, flyer, label, t-shirt, etc.
Created web content for various clientele websites.
Supervised external Android development team in UI development in partnership with another startup.
Sep 2015 - Jan 2016
Oracle India Private Limited, Bangalore, India
Business Analyst (Sales)
Provided consultation and pre-sales support for NAS region vendors by establishing better opportunities by validating 12K customer records and managing sales accounts in Oracle Fusion Applications.
Optimized sales performance by 60% by generating monthly reports to provide strategic insights, helping track and measure operating performance metrics for 3000 MICROS client accounts.
Jan 2015 - Jul 2015
Tech Mahindra Private Limited, Pune, India
Associate Software Engineer
Managed & supported the network uptime of a huge telecommunication company.
Completed a training period learning different modules of programming languages and basic telecom.
Led a batch of 80 trainees and represented the same in training meetings.
Jan 2014 - Jun 2014
Wisecells Learning Solutions LLP, Bangalore, India
Worked on a range of technologies to make customer-oriented web applications to improve the user experience online.
Developed applications such as Task Assignment Portal, E-commerce Website, File Uploader, RSS-XML Based Forum, User-friendly Resume Maker, etc. over a period of 6 months.
Jun 2013 - Jul 2013
Agiledge Solutions Private Limited, Bangalore, India
Designed the company website.
Wrote a report on Usability and User Interface design for a transport service's mobile application.
Designed icons for Enterprise Solution based on Google Maps Specification and for mobile devices to enhance UI by 30%.
Documented app user manual for ease of understandability and presentation to the clients during the demo phase.