Earned trust and gained CSAT of 90% by acquiring 20 clients (start-ups, NGOs) through different channels and delivering full-stack projects on web development, digital marketing, and database management of over 5M records.
Accelerated business growth of 3 firms by 40 % improvement in engagement rate by creating campaigns and engaging content on Facebook and Instagram.
Worked autonomously and/ or in a team of 4 to design and develop web applications and responsive company websites.
Designed UI/ UX for multiple clients increasing the website efficiency on average by 70%.
Designed multiple marketing collaterals and corporate branding like logo, brochure, poster, flyer, label, t-shirt, etc.
Created web content for various clientele websites.
Supervised external Android development team in UI development in partnership with another startup.
Mar 2019 - Sep 2019
Allianz Partners, Paris, France
Web Analytics Project Manager
Managed analytics standards & operations for concept-to-launch of 150 Google Analytics B2C accounts & E-commerce websites and simplified insights for 25 clients globally
Developed and monitored KPIs for algorithmically generated prices and designed dashboards for tracking metrics reporting data for 480K price points to help senior management analyze the product pricing strategy
Launched 3 new products (eKomi, Hotjar, and Chatbot) thus increasing 70% qualitative feedback/ CSAT by creating delivery plans, resource prioritization, and steering technical & business workflows with stakeholders using agile and lean methodologies
Steered Cookie Consent Management for GDPR compliance for all B2C partners using Onetrust.
Dec 2018 - Mar 2019
Mayer Brown Services, Paris, France
CRM Marketing Analyst
Upgraded CRM database and created a knowledge management platform across EMEA resulting in 20% cost savings by extracting and analyzing data sets of 200K records of 3500 clients using SQL and Tableau
Increased user acquisition for events by 60% by formulating a company-wide digital advertising strategy focusing on best-practices and implementing integrated marketing campaigns on LinkedIn and emails
Jul 2017 - Sep 2017
Enabling Procurement SPRL, Brussels, Belgium
Analyzed 12 retail websites to study the pricing metrics for competitive analysis for 3 clients by creating an automated web scraper using Python, Selenium, and Beautiful Soup.
Increased 1K+ registrations on procurement platform via B2B marketing thus reducing customer acquisition cost by €150/ customer and managed the performance and control ensuring high quality of deliverables.
Extracted large data sets from QlikView, consolidated and analyzed the data for supply chain management in the retail industry.
Created an invoicing template to be used until 2020 to compare budgeted vs invoiced prices.
Recorded a saving of 18000 Euros in 1 month in the security segment by spend analysis.
Designed dashboards for a Proof-of-Concept (POC) project to evaluate KPIs at different levels.
Sep 2015 - Jan 2016
Oracle India Private Limited, Bangalore, India
Business Analyst (Sales)
Provided consultation and pre-sales support for NAS region vendors by establishing better opportunities by validating 12K customer records and managing sales accounts in Oracle Fusion Applications
Optimized sales performance by 60% by generating monthly reports to provide strategic insights, helping track and measure operating performance metrics for 3000 MICROS client accounts
Jan 2015 - Jul 2015
Tech Mahindra Private Limited, Pune, India
Associate Software Engineer
Managed & supported the network uptime of a huge telecommunication company.
Completed a training period learning different modules of programming languages and basic telecom.
Led a batch of 80 trainees and represented the same in training meetings.
Jan 2014 - Jun 2014
Wisecells Learning Solutions LLP, Bangalore, India
Worked on a range of technologies to make customer-oriented web applications to improve the user experience online.
Developed applications such as Task Assignment Portal, E-commerce Website, File Uploader, RSS-XML Based Forum, User-friendly Resume Maker, etc. over a period of 6 months.
Jun 2013 - Jul 2013
Agiledge Solutions Private Limited, Bangalore, India
Designed the company website.
Wrote a report on Usability and User Interface design for a transport service's mobile application.
Designed icons for Enterprise Solution based on Google Maps Specification and for mobile devices to enhance UI by 30%.
Documented app user manual for ease of understandability and presentation to the clients during the demo phase.