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Resume

4 Years of Freelance Experience

2.5 Years of Professional Experience

Education

Sep 2019 - June 2020
EDHEC Business School, Lille, France

MSc in Strategy, Consulting & Digital Transformation (Grande École)

  • Pursued MSc. in Strategy, Consulting, and Digital Transformation with a concentration in Strategy Definition and Competitive Intelligence.
  • Chosen to be in the EDHEC Intensive Track that trains students in problem-solving and critical thinking crucially required for consulting firms.
  • Top 5% performer out of 215 students.
  • Obtained perfect score 20/20 in Digital Marketing Strategy.
  • MSc. Student Ambassador for the SCDT program.
  • Marketing Ambassador for EDHEC Master programmes.
  • International class representative.
Sep 2017 - May 2018
EDHEC Business School, Lille, France

Master in Management - Business Management

  • Pursued Masters in Management (MIM) in Business Management.
  • Elected as the International Class Representative for a batch of 80 students.
  • Communicated student concerns and opinions in matters of academic and student life as a member of a continuous evaluation committee of 11 members to represent a batch of 1500 students.
  • Winner of Open Innovation Challenge 2018 from Volkswagen Group and competed among 72 finalist teams.
  • Founder of EDHEC India.
  • Lead member of the IT team of EDHEC Consulting Club (ECC).
  • Lead photographer for EDHEC Inspiring Women (EIW).
  • Volunteer for TEDx EDHEC.
Jul 2010 - May 2014
Manipal Institute of Technology, Manipal, India

Bachelor of Engineering in Computer Science & Engineering

  • Pursued Bachelor of Engineering (4-year course) majoring in Computer Science & Engineering.
  • Won Virtual wall street competition consecutively for 2 years competing against 1200 students.
  • Won 3rd position in Street Play, Unmaad, IIM-Bangalore, January 2011.
  • Sponsorship Lead of LEO Club for 3 years.
  • Member of Managing Committee of IECSE Manipal (The Official Computer Science Club of Manipal Institute of Technology, Manipal) for 2 years.

Experience

Oct 2019 - Jun 2020
EY, Paris, France

External Consultant - Master Thesis

  • Assessed the future of banking to recommend growth strategies by benchmarking ~50k reviews of 15 banks, finding gaps, and predicting KSFs using customer evaluations and competitive analysis.
  • Evaluated the business model of N26 against its competitors using different strategic frameworks.
Aug 2013 - Jun 2020
Freelance, Across India and France

Professional Freelancer

Freelancer Portfolio
  • Earned trust and gained CSAT of 90% by acquiring 20 clients (start-ups, NGOs) through different channels and delivering full-stack projects on web development, digital marketing, and database management of over 5M records.
  • Accelerated business growth of 3 firms by 40 % improvement in engagement rate by creating campaigns and engaging content on Facebook and Instagram.
  • Worked autonomously and/ or in a team of 4 to design and develop web applications and responsive company websites.
  • Designed UI/ UX for multiple clients increasing the website efficiency on average by 70%.
  • Designed multiple marketing collaterals and corporate branding like logo, brochure, poster, flyer, label, t-shirt, etc.
  • Created web content for various clientele websites.
  • Supervised external Android development team in UI development in partnership with another startup.
Mar 2019 - Sep 2019
Allianz Partners, Paris, France

Web Analytics Project Manager

  • Managed analytics standards & operations for concept-to-launch of 150 Google Analytics B2C accounts & E-commerce websites and simplified insights for 25 clients globally
  • Developed and monitored KPIs for algorithmically generated prices and designed dashboards for tracking metrics reporting data for 480K price points to help senior management analyze the product pricing strategy
  • Launched 3 new products (eKomi, Hotjar, and Chatbot) thus increasing 70% qualitative feedback/ CSAT by creating delivery plans, resource prioritization, and steering technical & business workflows with stakeholders using agile and lean methodologies
  • Steered Cookie Consent Management for GDPR compliance for all B2C partners using Onetrust.
Dec 2018 - Mar 2019
Mayer Brown Services, Paris, France

CRM Marketing Analyst

  • Upgraded CRM database and created a knowledge management platform across EMEA resulting in 20% cost savings by extracting and analyzing data sets of 200K records of 3500 clients using SQL and Tableau
  • Increased user acquisition for events by 60% by formulating a company-wide digital advertising strategy focusing on best-practices and implementing integrated marketing campaigns on LinkedIn and emails
Jul 2017 - Sep 2017
Enabling Procurement SPRL, Brussels, Belgium

Business Consultant

  • Analyzed 12 retail websites to study the pricing metrics for competitive analysis for 3 clients by creating an automated web scraper using Python, Selenium, and Beautiful Soup.
  • Increased 1K+ registrations on procurement platform via B2B marketing thus reducing customer acquisition cost by €150/ customer and managed the performance and control ensuring high quality of deliverables.
  • Extracted large data sets from QlikView, consolidated and analyzed the data for supply chain management in the retail industry.
  • Created an invoicing template to be used until 2020 to compare budgeted vs invoiced prices.
  • Recorded a saving of 18000 Euros in 1 month in the security segment by spend analysis.
  • Designed dashboards for a Proof-of-Concept (POC) project to evaluate KPIs at different levels.
Sep 2015 - Jan 2016
Oracle India Private Limited, Bangalore, India

Business Analyst (Sales)

  • Provided consultation and pre-sales support for NAS region vendors by establishing better opportunities by validating 12K customer records and managing sales accounts in Oracle Fusion Applications
  • Optimized sales performance by 60% by generating monthly reports to provide strategic insights, helping track and measure operating performance metrics for 3000 MICROS client accounts
Jan 2015 - Jul 2015
Tech Mahindra Private Limited, Pune, India

Associate Software Engineer

  • Managed & supported the network uptime of a huge telecommunication company.
  • Completed a training period learning different modules of programming languages and basic telecom.
  • Led a batch of 80 trainees and represented the same in training meetings.
Jan 2014 - Jun 2014
Wisecells Learning Solutions LLP, Bangalore, India

Software Engineer

  • Worked on a range of technologies to make customer-oriented web applications to improve the user experience online.
  • Developed applications such as Task Assignment Portal, E-commerce Website, File Uploader, RSS-XML Based Forum, User-friendly Resume Maker, etc. over a period of 6 months.
Jun 2013 - Jul 2013
Agiledge Solutions Private Limited, Bangalore, India

Frontend Developer

  • Designed the company website.
  • Wrote a report on Usability and User Interface design for a transport service's mobile application.
  • Designed icons for Enterprise Solution based on Google Maps Specification and for mobile devices to enhance UI by 30%.
  • Documented app user manual for ease of understandability and presentation to the clients during the demo phase.

Analytics Skills

Google Analytics

90%

Microsoft Excel

85%

Tableau

60%

Adobe Analytics

30%

Coding Skills

HTML / CSS / JavaScript

100%

PHP / WordPress / CMS

90%

MySQL

85%

Python

85%

Language Skills

English

Native

Hindi

Native

French

Intermediate

Other Skills

SEO

85%

Adobe Photoshop

90%

CRM

90%