Resume

During the MSc, I chose Strategy Definition & Competitive Intelligence as the minor because of my interest in performing competitive analysis studies in my past roles and I wished to further gain a deeper perspective in this field. Also, this specialization offered an integrated pragmatic course in Digital Marketing Strategy, which highly interests me.

To achieve my 5 year-long goal, I finally took the big step of joining EDHEC Business School for my business studies that taught me the core skills in strategy, marketing, and project management. The program gave me a clearer picture of what goes within a company to keep the business flourishing. Apart from academics, I also got a chance to hone my innate leadership skills in an international environment.

Being an Indian, becoming an engineer is inevitable. But unlike many, I actually loved the language of computers and data. Hence, I joined MIT Manipal for the 4-year undergraduate course studying various courses such as data structures, networks, databases, etc. Now, as a computer science engineer, I hold expertise over the technical aspects of a project/ business and contribute to the bigger picture.

I joined EY services to work on my master thesis on the future of banking. Alongside the main subject line, I also performed end-to-end consulting market research studies. I gathered data by web scraping review websites & social media and then conducted quantitative analysis and deep-dived to elaborate on gaps using basic semantic and sentiment analysis to present recommendations.

As a member of the Digital Marketing Suite team, my work involved providing internal advisory solutions to 25+ BUs globally to strengthen the digital capabilities and specifically, the website analytics. It deeply revolved around agile project management as I was the point of contact for 150 accounts and 8 website launches. Simultaneously, I also led the launch of 3 behavioral analytics products that are helping reshape the digital journey of Allianz Partners globally.

As a marketing specialist, I was responsible for optimizing the CRM of the EMEA region. I also helped the marketing and finance team to consolidate their clients' data and introduce technological improvements to extend their digital capabilities. I also worked on ad-hoc tasks such as graphic designing and developing mailing lists and email marketing as side-projects.

Taking on the role of a consultant was my first European experience. I got the chance to work with 3 large-scale retail clients. My missions revolved around competitive analysis and analyzing the products for better placement. Out of my curiosity, I also ventured into auditing financial reports for my clients. Concurrently, I was also responsible for the MVP (procurement platform) launch of the company.

Curiosity is a weird thing! Being an eager and innovative person led me to get involved outside my conventional job life. I started working as a freelancer during the 3rd year of my bachelors and since have worked with over 20 clients in various industries. I got hands-on experience working with web technologies, web analytics, digital marketing, database administration, and more.

Working with one of the biggest companies in the world, my duties involved providing sales solutions to clients in the North American region. I was responsible to audit monthly sales reports and provide any feedback to the team for strategic improvements.

Joining one of the biggest firms in India, I worked on developing end-to-end software solutions for telecom clients based in UK and US. This gave me a chance to not only improve my coding skills and programming knowledge but also hone my people skills by daily interactions with the clients from understanding the requirements to delivering large-scale solutions.

As a part of the end-of-studies internship, I joined Wisecells as a Software Engineer working on multiple projects in a start-up environment. My responsibilities revolved around website and software development, technical writing, graphic designing, etc. I helped 3 clients with their B2C product launches and was also responsible for providing end-to-end support throughout my internship.

This was my first ever experience in the professional world. I acquired this internship after a long strenuous search. I joined the company to design the website and improvise on the internal products to enhance the user experience. This role was the inception of my website and graphic designing journey.